Boutique Fitness Studio
How automation and custom software transformed this small business
The Challenge
The fitness studio had no online presence beyond a basic Facebook page, struggled with manual class scheduling, paper-based member onboarding, and had no system for tracking member retention or analyzing which classes were most profitable.
The Solution
Designed and launched a modern, mobile-responsive website with online booking integration. Automated the entire onboarding process including digital waivers, payment setup, and welcome email sequences. Created an HR automation system for instructor scheduling and payroll. Built custom analytics dashboard for class performance and member retention metrics with SEO optimization for local search visibility.
Services Implemented:
The Results
Website generated 45 new member signups in first 2 months
Reduced onboarding time from 30 minutes to 5 minutes per member
Achieved first-page Google ranking for "fitness studio [city name]"
Identified and eliminated 3 unprofitable class times, increasing net margin by 18%
Mike took our studio from the stone age to the digital age. The website alone paid for itself in the first month, and the insights from the analytics have completely changed how we run our business. Can't recommend him enough!
Key Takeaways
- A modern website is essential for customer acquisition—it often pays for itself within weeks
- Digital onboarding improves the customer experience while reducing administrative burden
- Local SEO is crucial for brick-and-mortar businesses to capture nearby customer searches
- Analytics reveal hidden insights that can significantly improve profitability
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